Wednesday, March 23, 2011

Assure, Ensure and Insure

Assure, ensure, and insure can be confusing. Here are the definitions along with some examples to help clarify the distinctions for you.

Assure: to promise or say with confidence
Example: Let me assure you that I will be at the meeting at noon.

Ensure: to make sure something will/won’t happen
Example: To ensure my family’s safety, I have installed an alarm system.

Insure: to issue an insurance policy
Example: I will insure my home with additional fire and flood policies.


Source: Grammarbook


  1. Gracias, proofreading friend! I find myself paying more and more attention to these as my kids get older. I just finished teaching my husabnd the difference between "lay" and "lie." If he can't speak correctly, how can we expect them to do so?

    Thanks, Crystal!


  2. These three can be confusing. Thanks for the reminder. Happy Spring to you too!

    Thoughts in Progress

  3. Happy Spring to you too!!!! Thanks for this fab reminder - it's like Enquire, Inquire! Great stuff! Take care

  4. Michele, Mason and Old Kitty: It is always SO rewarding to know that my posts are helpful and informative! :)

    I'd like to thank you again for hanging in there with me, and my blog! It means so much that you continue to stop by, even though my posts have been sporadic due to a full editing schedule, (YAY)!

    It's great and I'm thrilled to have the work, but I do miss my blogosphere friends! That's just one of the reasons your support means so much to me. ♥


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